Dr. Yun Wang
Assistant Professor
Marketing

Office: McCain Centre 306E
Phone: 902 457 6225
Fax: 902 445 2582
Email: yun.wang41@msvu.ca
Office Hours: By appointment

Qualifications:
Ph.D. (Carleton University)
Master of Management (Central University of Finance and Economics) (China)
Bachelor of Management (China Agricultural University) (China)

Joined the Mount: 2022

Courses Taught:
Principles of Marketing, Applied Marketing, Marketing Research

Research Interests:
Consumer health consumption and promotion, Digital marketing, Social media marketing and analytics, brand engagement, B2B marketing

Academic Activities and Publications (since 2017):
Journal Articles: 

• Han, Y., Sears, G., Darr, W., & Wang, Y. (forthcoming). Facilitating cross-cultural adaptation: A meta-analytic review of dispositional predictors of expatriate adjustment. Journal of Cross-Cultural Psychology.
• Deng, Q., Wang, Y., Rod, M., & Ji, S. (2021). Speak to head and heart: The effects of linguistic features on B2B brand engagement on social media. Industrial Marketing Management, 99, 1-15.
• Wang, Y., Deng, Q., Rod, M., & Ji, S. (2021). A thematic exploration of social media analytics in marketing and an agenda for future inquiry. Journal of Strategic Marketing, 29(6), 471-491.
• Deng, Q., Hine, M., Ji, S., & Wang, Y. (2021). Understanding consumer engagement with brand posts on social media: the effects of post linguistic styles. Electronic Commerce Research and Applications, 48, 101068.
• Deng, Q., Hine, M., Ji, S., & Wang, Y. (2021). What makes brand social media posts engaging? An integrative framework and future research agenda. Journal of Internet Commerce. DOI: 10.1080/15332861.2021.2011599
• Wang, Y., Rod, M., Deng, Q., & Ji, S. (2020). Exploiting business networks in the age of social media: The use and integration of social media analytics in B2B marketing. Journal of Business and Industrial Marketing, 36(12), 2139-2149.
• Wang, Y., Deng, Q., & Ji, S. (2019). Understanding café culture: Toward a dynamic and holistic research framework. Journal of Global Marketing, 32(1), 37-48.
• Wang, Y., Rod, M., Ji, S., & Deng, Q. (2017). Social media capability in B2B marketing: Toward a definition and a research model. Journal of Business and Industrial Marketing, 32(8), 1125-1135.
• Deng, Q., Ji, S., & Wang, Y. (2017). Green IT practice disclosure: An examination of corporate sustainability reporting in the IT sector. Journal of Information, Communication and Ethics in Society, 15(2), 145-164.

Conference Presentations:

• Deng, Q., Hine, M., Ji, S., & Wang, Y. (2020). Consumer engagement with brand posts on social media: Current state and research agenda. Proceedings of the 53th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, U.S. doi: 10.24251/HICSS.2020.500
• Deng, Q., Hine, M., Ji, S., & Wang, Y. (2020). Investigating the impacts of brand social media posts’ linguistic styles on consumer engagement. Proceedings of the 53th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, U.S. doi: 10.24251/HICSS.2020.335
• Wang, Y., & Neilson, L. C. (2019). How and why do they use dietary supplements? A literature review of dietary supplements consumption. Proceedings of the 49th Atlantic Schools of Business Conference (pp. 77-97). Sydney, Nova Scotia, Canada.
• Wang, Y., Rod, M., Ji, S., & Deng, Q. (2019). Applying Bourdieu’s practice theory to social commerce: Toward a dynamic process-oriented research framework. Proceedings of the 11th International Conference on Information Resources Management (Conf-IRM), Auckland, New Zealand.
• Wang, Y., Deng, Q., Rod, M., & Ji, S. (2018). Social media analytics in marketing: A systematic and thematic literature review. Proceedings of the 2018 Administrative Sciences Association of Canada (ASAC) Annual Conference, Toronto, Canada.
• Wang, Y., Rod, M., Ji, S., & Deng, Q. (2018). Neuroscience in marketing: A literature review. Proceedings of the 2018 Administrative Sciences Association of Canada (ASAC) Annual Conference, Toronto, Canada.